Campaign for Vic Firth, the #1 drum stick in the world. Also a good example of my math skills. Art Direction: Keith Lane.
You have to know your audience. Let's just say, drummers have been known to have a little attitude. Art Direction: Keith Lane.
Louis, Boston was arguably the finest clothing store in the country. This was part of a campaign to try and make it less intimidating. Art Direction: Cheryl Heller.
Drive about a million miles north and—VOILA!
CedarWorks is the BMW of playlets. Let's get the kids away from the video games and out in the back yard where they belong.
Manomet Nature Conservancy knows that to get communities, environmental groups and governments to agree, first you have to get them to sit down and talk. Art Direction: Steve Pollack.
Fishermen are an independent lot. Normally, they wouldn't have been real happy to have a scientist on board. Art Direction: Steve Pollack.
Environmentalists versus big business--Manomet helps them find common ground. Art Direction: Steve Pollack.
Maine Built Boats is a organization created to strengthen the Maine shipbuilding industry. The heritage and craftsmanship found in Maine is unequaled. Art Direction: Leslie Evans.
Something goes into Maine built boats that other boat builders can only read about. Art Direction: Leslie Evans.
Perhaps the last thing you'd expect to find in the Boston Public Library is a fine restaurant. Art Direction: Rene Paine.
Not every kid wants to go to Harvard. Art Direction: Keith Lane.
When Nature's Heartland first opened, people thought of natural foods markets as, well--a little crunchy. Our campaign helped to make them a huge success and they eventually sold out to Whole Foods. Art Direction: Keith Lane and Steve Pollack.
Part of the introductory campaign for Nature's Heartland. Opening day, people were literally lined up at the door. Art Direction: Keith Lane and Steve Pollack.
We created the "Colorful Solutions" campaign for Norway Savings Bank in Maine. Art Direction: Leslie Evans.
Our "Colorful Solutions" campaign won Best of Show Award at the 2009 American Bankers Financial Marketing Awards. Art Direction: Leslie Evans.
If you can't have fun with a Mexican restaurant in Harvard Square, you really should think of another line of work. Art Direction: Tyler Smith.
Part of a campaign we did for Unified Trust, a company dedicated to helping people achieve successful financial outcomes. Art Direction: Rose Disanto.
Guidon Partners was founded by leaders in health care services with a focus on helping companies get to the next level. We named the company, created the logo and built their website. Gail Welch co-wrote the site, Steve Pollack was the Art Director and we worked with P.S. Buckley Communications.
We did a total rebranding for Amerigroup around the theme, "Real Solutions in health care." New logo, website, advertising, over a dozen videos--everything right down to the lapel pins. Gail Welch was the Co-Writer and Steve Pollack was the Art Director. We worked with P.S. Buckley Communication.
Fluent helps companies like Macy's, Zipcar and Dr. Pepper speak to the college market.
Fishermen need all the help they can get. Fishing Partnership helps them with insurance and by providing safety training and any number of social services. Gail Welch was the Co-Writer, Steve Pollack was the Art Director and we did the work for P.S. Buckley Communications.
Maine Built Boats is a nonprofit organization that was established in 2005 to strengthen and expand Maine’s boat building industry andpresent Maine as a worldwide leader in boat building quality, technology, and craftsmanship. Art Direction: Leslie Evans.
Unified Trust helps people meet their financial goals by providing expertise in wealth management and retirement services. Art Direction: Rose Disanto.
We created an actual magazine for Louis,Boston. Louie was pretty special--the first and most ambitious undertaking of its kind. It was sold on newstands and given out at the shuttle terminals. It was a combination of fashion and general interest editorial. We had articles from Noam Chomski, John Naisbitt (Megatrends), Pulitzer Prize winner Daniel Yergin, Alan Weber, Founding Editor of Fast Company, and Hilton Als of the New Yorker, among others. Tyler Smith was the Art Director.
Arnold Worldwide asked me to take over the writing of all the Royal Caribbean collateral materials. Not a bad gig even though I never did get to sail the seven seas.
My former partner, Ray Welch, and I named the company and created Dream Catcher magazine for this start-up destination club. My favorite part was doing a story on their Napa Valley location and bringing my son along as one of the photographers. "It's amazing how much bonding you can do over 100 bottles of wine" was the name of the story. How true.
This was a brochure we did for Manomet, a group of scientists and environmentalists who were early to discover that scientific reasoning doesn't always persuade special interest groups who are hide-bound in their beliefs. What works for them is to get the parties together and literally sit them down and talk it out. Art Direction: Steve Pollack.
"By its seventh birthday, the red knot flies the distance from the earth to the moon. But that's not the biggest challenge it faces." Manomet created the Shorebird Recovery Project to draw attention to the plight of our shorebirds and to show what we can do about it. Art Direction: Steve Pollack.
“Angela Adams” is actually Angela Adams, her husband--furniture designer Sherwood Hamill and a very talented team. Angela grew up on an island off the coast of Maine and you can see it in her designs. Art Director: Leslie Evans.
What can I say? Art Direction: Keith Lane.
Fact: New England sports fans are passionate about their local teams. They could really care less about the PAC-12. So why would you want to get your sports news from someone who can't even pronounce the name of your town. Art Direction: Keith Lane.
To put it mildly, New England sports fans can be a bit obsessive. We built the "If you live here you get it" campaign around that obsession for Comcast SportsNet. Art Direction: Keith Lane.
From the players to the fans, there's an adrenaline rush in college hockey that's hard to beat. Just ask Josh. Art Direction: Keith Lane.
ITT is a holding company and we wanted to demonstrate that they were more than just passive partners. This spot was part of the "We're adding more than just our name" campaign. Art Director: Nick Kaldenbaugh.
As this spot demonstrates, Lids customers are very particular about their appearance. Zak Currier co-wrote the spot and Keith Lane was the Art Director.
For those who still thought there wasn't enough action in soccer, we created the "Beauty. Grace. Madness." campaign to show that Major League Soccer was part ballet and part demolition derby. Art Direction: Keith Lane.
This Norway spot featured Skillins Greenhouse. The Colorful Solutions platform gave us a wonderful palette to work with. Every spot was unique but clearly part of the campaign. And yeah, that's me doing the voice overs. Art Direction: Leslie Evans.
Part of the Norway Savings Bank's "Colorful Solutions" campaign featuring the Art Moves Dance Center. Art Direction: Leslie Evans.
Staley Capital created a fund for tech-enabled service companies. This video features two of their portfolio companies. Director: Anderson Wright.
One of the most important services Fishing Partnership provides is safety training for fishermen. This video gives you a glimpse of a typical "Training Day." Gail Welch was the Co-Writer, Steve Pollack was the Art Director and Christopher Harting was the Director. We worked with P.S. Buckley Communications.
We did over a dozen videos for Amerigroup, a Fortune 500 health care company, to show how they helped people with disabilities. This one showed how they helped Umberto live more independently. Gail Welch was Co-Writer, Steve Pollack was Art Director and Jared Goodman was the Director. We worked with P.S. Buckley Communications.
Fishing Partnership Navigators help fishermen get much-needed services. Shannon is a great example of the dedication they bring to the job. Gail Welch was Co-Writer and Jared Goodman was the Director. We worked for P.S. Buckley Communications.