Is your brand someone you'd like to have a drink with?
Is it smart? Does it have a sense of humor? Would you trust it in a card game? Does it tell you something you're interested in hearing or just talk your ear off? You see where this is going, right? People don't choose friends from a power point presentation.
Same goes for your brand.
I've helped build brands people can connect with for companies ranging from IBM to Maurice the Pants Man. Every one has to have their own unique tone of voice, but whatever they say has to have the ring of truth.
I started off as a copywriter at Hill Holliday and a few other agencies that all ended up being part of Arnold Worldwide. I went on to be Founding Partner and Co-Creative Director at Welch, Currier, Smith advertising in Boston where we did a lot of memorable—and often breakthrough—work for clients like Louis, Boston, National Bickford Foremost printing, Store 24, Tufts Health Plan and Tweeter Etc. Boston Magazine called us one of the hottest agencies in New England...yada, yada, yada.
I spent several years at Wells Rich Greene in New York helping to brand clients like IBM, Ford, Seagrams, ITT and Lincoln Center.
And then I went off on my own with Currier Creative where I've been fortunate to work for a ton of wonderful clients including Royal Caribbean International, Louis,Boston, Maine Built Boats, Amerigroup Healthcare, Fishing Partnership, Manomet Nature Conservancy, Maine's Norway Savings Bank (voted the best bank campaign in the country in 2010), and Nature's Heartland supermarkets which went on to become part of Whole Foods.
I'm a writer, a creative director and video producer. I also enjoy writing for magazines. I've won a lot of regional, national and international awards, Boston Ad Club named me one of the most influential creative people in New England and I can spell syzygy without using spell check.
I work with agencies and I work directly with clients, often with a hand-picked team of marketing specialists.
Yes, I've had a lot of experience. And no, it never gets old.